Waking Up Member Communications

The Problem

LHA Trust Funds, a leading healthcare insurance firm, had more than 1100 email newsletter subscribers, consisting of members and prospects. The challenge was to jazz up their risk management content that had less than desirable engagement.

The Solutions

We worked together to devise a strategy of using more unexpected, engaging article angles, enticing headlines, and inserting video storytelling and visuals in all content.

Below are a few examples of the strategy in play:

• Providing Self-Defense Training to Staff, Now Can Payoff Later

• LHA Trust Funds Podcast

See examples of promotional assets below: